Expert Copywriting for
Childhood Imagination Specialists
I help companies and toy brands attract & nurture ideal clients with copywriting that converts.
It’s no secret that today’s parents and educators are drawn to well-crafted, environmentally friendly, sustainable products for their children.
You’ve shown commitment during a challenging time in our world. In fact, you may be one of the countless companies that started DURING the pandemic.
You saw a need and took the opportunity to follow your dreams into the wacky world of toy creation.
You’re working hard to help families find extra joy and magic in the little everyday moments of life. In fact, seeing that little spark of delight in a child’s eye is what brings YOU joy.
To book a free Discovery Call, tap the button below.
“We all have different gifts, so we all have different ways of saying to the world who we are.”
-Fred McFeely Rogers
Smart business owners delegate. The amount of work you do is priceless. You can’t hire out your specific talent and passion. (Who would want to do that anyways?)
But what are your goals?
Maybe you’ve been dreaming about….
A better balance between work and personal life?
Less time writing and more time in creative pursuits?
How to create margin in your day to take a walk after work—instead of spending all your waking hours on your business?
Professional copywriting is the secret ingredient to a thriving business.
You’re frustrated because:
You know your hours are best spent testing products and helping children and families— not marketing.
You want to focus on your ideal clients and develop new skills to meet their specific needs.
You want to provide resources online that can be helpful for your clients.
You feel you’re wasting time and compromising your sanity attempting to create consistent content week after week.
Sound familiar?
Effective copywriting allows you to:
✔️ Establish authority
✔️ Save time.
✔️ Skip the burnout.
Let’s face it, you already work hard. You show up every day with a mind ready to think outside the box — not to reinvent the marketing wheel.
Wait. What exactly is copywriting?
Copywriting is basically combining quality writing with psychological principles and grounded research to educate, build relationships, and inspire action. It’s a skill set that takes time to learn.
While you could “do it all”— it’s not always the best use of your time.
As a professional copywriter with a background in education, I help child development experts create compelling and persuasive copy for their practice.
Regardless of your title, if you’re passionate about helping children and families improve their lives and build healthy minds, I can help you achieve your goals using copywriting.
“Finally, my virtual interviews have been turned into stories! What a relief it is to be able to trust Laura with this important work and know that she will get it right!”
Rebecca Avery
Former Director of Alumni Relations,
The Walker School
Marietta, GA
“When you are writing, you stop thinking and write what you hear." ~
Madeleine L'Engle
About Me
Hey, I’m Laura.
Your new copywriter.
I write copy and content for child development professional who are passionate about helping children and families.
When I'm not compulsively reading any text in view— shampoo bottles included— you’ll can find me searching the internet for knitting patterns, lost with my nose in a book, or chasing a sunset.
I’m passionate about finding the joy in everyday moments through play.
As the late, great Dr. Fred Rogers wisely said, “Play is often talked about as if it were a relief from serious learning. But for children play is serious learning. Play is really the work of childhood.”
Unfortunately, there’s a negative stigma surrounding play. It’s seen as lazy or something only reserved for after chores and weekends.
I’m not buying it. The everyday moments are exactly where that bit of fun should be sprinkled liberally like glitter on a kindergartener’s first art project.
I’m dedicated to ending the negative perception of play— one copywriting project at a time — because if you ask me, EVERY human benefits from play.
You already do the heavy lifting of creating amazing products. Let me bring a little levity into your practice with my copy—laughter is truly the best remedy.
When you choose to work with me, you get a parent and education expert wrapped into one five-foot-tall copywriter. While I’m not a creator— I’ve been in your client’s position, both as a child and as a parent. I’ve also taught in the classroom setting and home-educated my three children K-12.
As a neurodivergent mama navigating life with her ND kiddos, play has always been my children’s best motivator. If I could teach a concept AND play?
✨Those were the golden moments.✨
My goal is to help professionals dedicated to serving children & families by crafting creative writing solutions.
My “out of the box” approach to writing allows me to explain complex concepts with clarity in order to reach your clients with compassion and empathy.
Let’s partner together and get your online presence polished— I’ll do the heavy lifting of writing, and you’ll gain some much-deserved free time!
Tap the box below to go to my calendar. Choose the time that fits your schedule and I’ll be in touch soon!
“Laura is such an enthusiastic writer!
She absolutely overdelievered on my projects.
Between asking all the right questions and offering timely milestones, Laura was able to provide the exact content I needed well ahead of my deadline.”
- Beverly Matoney
The Homeschool Copywriter
“Three Pillars” Bundle
(3-month or 6-month retainers available. Payment due at the beginning of each month)
I’ve designed this bundle to have long-lasting value– so your practice benefits for years to come. What’s my secret? I’ve included the three pillars of any stand-out online presence:
Consistent blogs on your website
Engaging emails that build trust
Relevant social media posts to round out your online presence
The value you’ll get working with me:
Your clients already seek your advice. Your audience multiplies exponentially when your online presence is solid. Allowing you to target and reach the clients you are most passionate about helping.
While almost every topic is “Google-able” online, I guarantee that clients want to know your thoughts on mental health topics. Direct your current clients to a resource you can guarantee is relevant and credible– your website.
Who this bundle is for:
The “Three Pillars” Bundle is for professionals ready to transform their practice over time. Results rarely happen overnight. It takes time to build momentum, but the snowball effect is real!
You want to serve your clients for years to come. Good copywriting is never a sprint. It’s a marathon– and a strategic marketing plan gives you the long-lasting results you desire.
Here’s what you need to know:
A monthly pillar blog and three standard blogs give you the traction you need going forward in your practice.
Weekly emails keep your clients in the know about new blogs, general announcements, and policies.
A clear social media strategy allows you to round out your online presence without spending all day online.
Convert ho-hum scrollers into engaged clients looking for your expertise!
What’s included:
Free 30 Minute Discovery Call with me
1 Pillar blog post
—>Written with the intention of showing up on Google’s first page
—>2500-3500 words
3 standard SEO-optimized blogs/ per month
—>Well-researched, SEO-optimized (1,500-2,000 words)
—>Relevant, accurate information presented in an easy to digest format
—>Position your blog as a credible go-to online resource for your clients
—>Expand your online influence
3 Social Media Posts/ per week (total 12 posts a month)
—>Copy for 3 posts a week: various lengths create interest for all kinds of readers: skimmers, diggers, and scrollers. (200-500 words)
4 Unique Canva Infographics minimum per month based on our communication
—>Add extra social media posts per week at a lower rate of $40/post
4 Emails/month
—>Get the kind of emails that your clients look for in their inboxes!
—>Drive more traffic to your website
—>Work in tandem with blog posts to establish trust.
Priced separately:
$3,450
3 or 6 Month Retainer:
$ 3,000/month
Savings: $450/month
The Mini “Three Pillars” Bundle
(3-month or 6-month retainers available. Payment due at the beginning of each month)
I’ve set up this package to work with your budget to create a solid content strategy to boost organic traffic and brand awareness without blowing your budget.
You know blogs and emails need to be consistent to reach the clients you want to help. But you have a budget. I totally get it.
Value you’ll get working with me:
You’re ready to level up your online strategy. You’ve already tried to do all the things and it’s just not sustainable for your practice.
In order to get the results you need and save time, you’re going to need a very strategic plan. Your primary focus is helping your clients. Together, we’ll develop a strategy for organic online growth.
Who this bundle is for:
This package is for you if you’re just starting out or want to dip your toe in the water and see for yourself why your colleagues are raving about their mental health copywriter.
Here’s what you need to know:
Google recommends a minimum of two blog posts a month to help your site show up on Google.
Adding bi-monthly email keeps your clients in the know about your practice and policies.
A clear social media strategy allows you round out your online presence without spending all day online.
What’s included:
2 standard SEO-optimized blogs/ per month
—>Researched and SEO-optimized (1,500-2,000 words)
—>Relevant, accurate information presented in an easy to digest format
2 Social Media Posts/ per week (total 8 posts a month)
—>Copy for 2 posts a week: various lengths create interest for all kinds of readers: skimmers, diggers, and scrollers. (200-500 words)
4 Unique Canva Infographics minimum per month based on our communication
—>Ability to add extra posts per week at a lower rate of $50/post
2 Emails/ per month
—>Get the kind of emails that your clients look for in their inboxes!
—>Drive more traffic to your website
—>Work in tandem with blog posts to establish trust.
Priced separately:
$ 2200
3 or 6 Month Retainer:
$ 2000/month
Savings: $200/month
The “Social Media Guru” Bundle
(3-month or 6-month retainers available. Payment due at the beginning of each month)
There are no hard or fast rules to becoming a social media guru. It’s all about authenticity, consistency, and connection. Social media allows you to share relevant posts with your clients throughout the week.
Your clients are on social media asking questions and seeking recommendations. Don’t let that opportunity to engage with your clients slip through the cracks!
Level up with a monthly content plan that converts lurkers into followers and followers into your loyal clients!
Value you’ll get working with me:
A strong internet presence that allows you to focus on connecting with clients you want to help.
Everything is scheduled in advance and delivered to your inbox in a timely manner. You just have to show up for your clients and respond!
Freedom to enjoy social media for fun and creatively engage with clients on your business page.
Who this bundle is for:
This package is for you if you want to engage personally with your clients online. Creating consistent content for social media is exhausting.
Often, the socials become just one more task to juggle between client sessions. You need someone in your corner who understands how to maximize your social media presence.
The whole point of social media is to drive traffic to the places that matter most: your website and your email list!
What’s included in this bundle
Free 30 Minute Discovery Call with me
Customized Monthly Content Plan with Personalized Posts
—>Ready to upload a month in advance
—>Delivered via Google Docs link to your inbox!
Copy for 3 posts per week (200-500 words)
—>That’s a total of 3 posts a week/ 12 per month
—>Strategically written in various lengths to create interest for all kinds of readers (200-500 words)
8 Unique Canva Infographics minimum per month based on Otter.io communication
Royalty-free images and your personal photos are added when available. Feel free to send me images your practice uses to give me a better idea of the tone you’re looking for!
Seamless communication via Voxer. This voice-to-text app allows us to send ideas back and forth without touching your keyboard! This ensures your ideas are clearly communicated.
Priced separately:
$ 3,100/month
3 or 6 Month Retainer:
$ 2,800
Savings: $300/month
The “Social Media Guru” Done-For-You Bundle Add-On
Ready to wave the white flag and surrender your socials? If the thought of uploading a single extra post online makes you want to surrender, let me handle the details.
I can take the reins of your social media business account and posting after your approval. You take care of engaging with your audience.
Together we’ll use your accounts to their full potential! Don’t let your practice’s social media accounts gather dust with sporadic posts.
What’s included in this bundle
Everything in the Social Media Guru Bundle PLUS:
Done-for-you uploading to Facebook, Instagram (via your Business Suite Account), or LinkedIn (via your subscription to Canva Pro)
Add-On Cost: starting at $600/month
Additional platform rates start at $50/ platform
“I can shake off everything as I write; my sorrows disappear, my courage is reborn.”
— Anne Frank
A la Carte Options
Pillar Post Blogs
(2,500-3,000 Words)
Pillar post blogs are written to intentionally rank on the first page of Google. As a more in-depth blog post, it is intended to be “evergreen,” meaning it has relevance and value for your readers in the long term.
These hefty pieces of content are best used monthly- with several smaller blogs linking back to the pillar post for SEO optimization.
What you get:
Engaging, informative, and well-researched writing
Royalty-free suggested images included
Includes a call to action (for example: to sign up for your email list)
Professional editing
One round of client suggested revisions and edits.
Price: Starting at $800
SEO Optimized Blog Posts
Blogs are one of the best “bang for your buck” investments you can make for your practice.
77% of Internet users regularly read blogs. You have about 15 seconds to convince your audience to stay on your site— make it count. Google recommends posting two 1000+ word blogs per month. Consistently posting new content such as blogs on your website is one of the best ways to grow your audience organically.
When we work together to tailor your blogs to your specialty and target audience— including a direct call to action— your blogs will reach the clients (and future clients) that are already searching for your relevant terms.
Let's begin adding useful content for your clients by adding a blog to your website or dusting off your old one. It will boost your site’s SEO in the process.
What you get:
Written to maximize your SEO and help you show up on Google
Engaging, informative, and well-researched writing
Royalty-free suggested images included.
Includes a call to action (for example: to sign up for your email list)
Professional editing
One round of client suggested revisions and edits.
Price: Starting at $350, topic provided
Effective Email Sequences:
Email is gold in the marketing world. Every dollar invested in email marketing generated $42. That means for you, emails are a solid investment with a mind-blowing ROI of 4,200%! 🤯
In America alone, 89.45% of people over the age of 15 in America have an inbox. It’s time to consider your client’s inbox a direct line to your target audience.
Businesses selling products use email to build credibility. They know it takes approximately 7-20 touch points with a product or idea to turn a researcher into a buyer.
You need to build credibility and trust with your clients. Keeping in touch with your clients helps to develop the professional relationship with your clients. By nurturing your email list, you become a recognizable name in an inbox and position yourself as a credible resource in your specialty.
Not to mention, having a targeted email plan can take the legwork out of corresponding to every single email individually. Utilizing emails that people actually want to read leads clients to your website to enjoy blogs, learn about new techniques you are offering, if you desire.
*Minimum of $500
SEO Optimized Web Copy
First impressions are essential! Make an excellent first (or 50th) impression online. You only have 15 seconds to convince your audience to stay on your site based on statistics. Act fast with compelling and engaging copy that hooks your audience in seconds.
The best websites have the clearest message. Don’t make your clients guess what comes next— show them in your copy!
Starting at $3,000 (5 page minimum)
Get in touch.
Still have questions?
See a service you’re interested in?
Curious about how I can make your life easier?
Want to try out my fancy message box?
Whatever the reason— I’d love to hear from you. This contact form to the right will give you a direct line to my inbox.
While I don’t check business email on the weekends, my goal is to respond within 24 business hours.
You made it this far?
It’s an honor to have someone get to the end of your website!