3 Simple Things to Fix in Your Welcome Sequence Today
(Because boring emails don't pay the bills—or feel like you.)
Before I ever wrote my own welcome sequence, I wrote them for other people. I was the cobbler with no shoes— the email writer with no welcome email.
Embarrassing, I know. Mainly because I knew how important it was.
But when it came to writing one for my own brand? I froze.
What do I say? Do I sound casual or clever? Am I allowed to be weird in email?
Eventually, a few smart friends reminded me to get hyper-specific. Say what you actually mean. And for the love of inboxes everywhere, stop trying to say everything in one email.
So if you're sitting on a welcome sequence that feels of— or you haven't written it yet— here are 3 things you can tweak today to help it feel more like connection, less like a cold handshake.
1. Your subject line is the front porch
It's not a title or a folder label. It's what makes someone decide whether to knock or scroll past.
Not the best example:
"Welcome to Our Newsletter" (yawn)
Better:
You're in. Let's get comfy.
This'll be quick (but good).
So here's what I'm actually about…
Think of it like this: people don't read emails they don't open. So, let your subject line feel like an open door, not a tax form.
2. Your first email is trying too hard
If your welcome email is crammed with links, bios, disclaimers, offers, and a 9-paragraph story of your origin… take a breath.
I get it—especially if you're passionate or science-y or have a lot of good stuff to share. But most readers are busy, skeptical, neurospicy, or just distracted. (Hi, it's me.)
Instead, ground your email in one real emotion or motivation:
What do you want them to feel after reading this?
What made you create what you're offering?
Would you say this to a new friend at a backyard cookout?
Remember: clarity builds trust faster than cleverness ever could.
3. Your CTA is crowding the exit
When I see an email trying to get me to:
→ read the blog
→ grab the freebie
→ join the group
→ and follow on 3 socials
… I'm already tired.
Pick one thing. One nudge. One next step.
Examples that work:
Want to see how I do email? Start here.
Need a little help with your own welcome sequence? Let's fix that.
It's not about squeezing everything in. It's about getting invited back.
👉 Related: What Most People Get Wrong About Welcome Emails
Oh, and that moment when a client finally got it? He was skeptical. His fear was sending too many emails and bothering his list. I sent one email (with his permission), which added $400 to his ROI for free.
That's when he realized that writing emails that sound like you works. If your welcome sequence feels like a placeholder or is still stuck in draft mode, I can help.
We'll turn those first few emails into something you're proud to send (and your subscribers actually want to read).
